FINAL TERM EXAMINATION

Spring 2009

MGT301- Principles of Marketing (Session -2)

Time: 120 min

M - 85

 

Question No: 1    ( M - 1 )    .

Which one of the following option is NOT a benefit for buyer with E-commerce?

► Convenience

► Easy and private

► Reliability

► Greater product access

 

Question No: 2    ( M - 1 )    .

The type of product that results from applying human and mechanical efforts to people or objects refers to which one of the following options?

► An idea

► A service

► A philosophy

► A concept

 

Question No: 3    ( M - 1 )    .

Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor reflects which one of the following concepts?

► Sales promotion

► Direct marketing

Advertising

► Personal selling

 

Question No: 4    ( M - 1 )    .

Which one of the following statements by a company chairman BEST reflects the marketing concept?

► We have organized our business to satisfy the customer needs

► We believe that marketing department must organize to sell what we produce

► We try to produce only high quality, technically efficient products

► We try to encourage company growth in the market

 

Question No: 5    ( M - 1 )    .

All of the following are accurate descriptions of a company’s mission statement, EXCEPT which one?

 

Mission statement should fit the market environment

Mission statement should be realistic

Mission statement should be broad

Mission statement should be motivating

 

Question No: 6    ( M - 1 )    .

What are we going to do? And, how are we going to do? In which of the following categories these two questions fall?

 

Researching

Planning

Controlling

Managing

 

Question No: 7    ( M - 1 )    .

Which one of the following factor is NOT used for measuring the social class?

 

Income

► Number of children in family

► Occupation

► Education

 

Question No: 8    ( M - 1 )    .

Which of the following demands that business markets have more?

 

► Derived demands

► Steady demands

► Fluctuating

► Competitive

 

Question No: 9    ( M - 1 )    .

“A purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier” refers to which one of the following buying situations?

New-task

► Modified rebuy

► Straight rebuy

► Negotiated

 

Question No: 10    ( M - 1 )    .

Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?

 

► Product line

► Line extension

► Private brand

► Product bandwidth

 

Question No: 11    ( M - 1 )    .

Price is a key element in the marketing mix because it relates directly to:

 

► The size of the sales force

► The speed of an exchange

► The control of quality

► The generation of total revenue

 

Question No: 12    ( M - 1 )    .

A product under non-price competition would most likely NOT succeed in the market if:

 

► It is easy to duplicate

► It is packaged differently than similar product

► It is priced near the competitors' price

► Its quality has been upgraded

 

Question No: 13    ( M - 1 )    .

Which one of the following statements BEST describes the concept of Price?

 

► The value that is exchanged for products in a marketing transaction

► Always money paid in a marketing transaction

► More important to buyers than sellers

► Usually the most inflexible marketing mix decision variable

 

Question No: 14    ( M - 1 )    .

Which one of the following is the requirement for setting pricing objectives?

 

► The objectives should be short-term oriented

► There should be only one pricing objective

► The cost structure should be identified

► The objectives should be explicitly stated

 

Question No: 15    ( M - 1 )    .

Management at Philips Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Philips used a ________ pricing policy in pricing these components.

 

► Odd-even

► Skimming

► Penetration

► Psychological

 

Question No: 16    ( M - 1 )    .

Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?

 

► Cost-plus pricing

► Value-based pricing

► Break-even price

► Penetration pricing

 

Question No: 17    ( M - 1 )    .

If producer offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount?

► Trade

► Cash

► Quantity

► Seasonal

 

Question No: 18    ( M - 1 )    .

ABC Company, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in which of the following channels?

 

► Vertical channel integration

► A conventional marketing channel

► Horizontal channel integration

► Channel expansion

 

Question No: 19    ( M - 1 )    .

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary sometimes called a middleman, who perform which of the following function?

 

► Always sells products to wholesalers

► Links producers to the ultimate users of the products

► Always sells products to retailers

► Does not take title to products

 

Question No: 20    ( M - 1 )    .

A manufacturer-owned operation that provides services usually associated with agents, refers to which one of the following?

 

► Wholesaler

► Sales office

► Sales branch

► Public warehouse

 

Question No: 21    ( M - 1 )    .

Which of the following is considered as huge superstores, perhaps as large as six football fields?

 

Hypermarket

► Department store

► General merchandise retailer

► Discount store

 

Question No: 22    ( M - 1 )    .

An organization is issuing a circular regarding the new credit term to all the employees. In this statement, organization is representing what?
► Media
► Source
► Decoder
► Sender

 

Question No: 23    ( M - 1 )    .

In the Gillette advertisement that claims "Gillette, the best a man can get,” What Gillette is showing in this statement?

► Receiver

► Transmitter

► Decoder

► Source

 

Question No: 24    ( M - 1 )    .

What does it reflect “The receiver's response to a message”?

► Feedback

► Media

► Noise

► Decoding

 

Question No: 25    ( M - 1 )    .

The process of putting one's thoughts (meaning) into signs (symbols) reflects which one of the following concepts?

 

► Decoding

► Noise

► Interference

► Encoding

 

Question No: 26    ( M - 1 )    .

Which one of the following advertising decisions can be classified by primary purpose, whether the aim is to inform, persuade or remind?

 

► Advertising objectives

► Advertising budgets

► Advertising strategies

► Advertising campaigns

 

Question No: 27    ( M - 1 )    .

Expensive Coca-Cola television ads primarily are a type of which of the following advertising?

► Informative advertising

► Comparative advertising

► Persuasive advertising

► Reminder advertising

 

Question No: 28    ( M - 1 )    .

Giving a free sample of a new product by attaching it to the pack of an existing product refers to which one of the following promotion?

On-pack promotion

► New-product promotion

► Extra-fill promotion

► Co-operative discounting

 

Question No: 29    ( M - 1 )    .

Two-way personal communication between salespeople and individual customers, whether face-to-face, by telephone, through video or web conferences or by other means, refers to which one of the following?

► Advertising

► Persuasive selling

► Personal selling

► Publicity

 

Question No: 30    ( M - 1 )    .

Which of the following is NOT a major form of direct marketing?

 

► Telephone marketing

Online shopping

Direct mail marketing

Billboards

 

Question No: 31    ( M - 1 )    .

The concept of market _____________ arranges for a product to occupy a clear, distinctive, and desirable place relative to competition.

► Positioning

► Place

► Price

► Product

 

Question No: 32    ( M - 1 )    .

ABC Company is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using?

► Consumer sales promotion

► Product sales promotion

► Trade sales promotion

► Pull promotion

 

Question No: 33    ( M - 1 )    .

Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually out of fear that it stands to lose more than it might gain)?

► Market leader

► Market challenger

► Market follower

► Market niche

 

Question No: 34    ( M - 1 )    .

Which one of the following is NOT a part of basic competitive strategies?

► Overall cost-leadership

► Differentiation

► Sales force reinforcement

► Focus

 

Question No: 35    ( M - 1 )    .

Which one the following option is related with this statement “Innovator in technologies, products and markets with high global share and wide country market coverage”

► Global leader strategy

► Global challenger strategy

► Global follower strategy

► Global niche strategy

 

Question No: 36    ( M - 1 )    .

Which one of the following option is NOT related with E-Commerce?

► E-Mailing

► E-Business

► E-Commerce

► E-Marketing

 

Question No: 37    ( M - 1 )    .

Enlightened marketing is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system. Which of the following option is NOT related with this concept?

► Sense-of-mission marketing

► Consumer-oriented marketing

► Deceptive marketing

► Innovative marketing

 

Question No: 38    ( M - 1 )    .

Which of the following option is NOT related with “Key Principles for Public policy towards Marketing”?

► Consumer and producer freedom

► Curbing potential harm

► Economic recession

► Consumer education

 

Question No: 39    ( M - 1 )    .

Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?

► Publicity

► Sales promotion

► Personal selling

► Public relation

 

Question No: 40    ( M - 1 )    .

Which of the following is NOT a benefit of direct marketing?

 

Immediate response

Customer relationship building

Assists client prospecting

Greater product access and selection

 

Question No: 41    ( M - 1 )    .

When a company cannot supply all its customers’ needs; what would be an effect on price?

► Price will increase

► Price will remain same

► Price will decrease

► Price will decrease up to a certain limit

 

Question No: 42    ( M - 1 )    .

What does this statement show “Trade of value between two parties”?

► Competition

► Transaction

► Exchange

► Need

 

Question No: 43    ( M - 1 )    .

When a customer pays Rs.1000 and receives a television set in return. What does this example show?

 

► Exchange

► Transaction

► Market

► Segment

 

Question No: 44    ( M - 1 )    .

Customer relationship management (CRM) focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants and buying patterns. What does CRM deliver to customers for maintaining profitable customer relationships?

Superior customer value

► Less expensive goods

► Quality products

► Variety of products

 

Question No: 45    ( M - 1 )    .

Mr. ABC examined his firm's recently completed market attractiveness-business position model; he finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate?

► Invest

► Harvest

► Divest

► Maintain

 

Question No: 46    ( M - 1 )    .

Which one of the following is NOT part of the micro environment?

► Cultural forces

► Financial intermediaries

► Customer markets

► Marketing channel firms

 

Question No: 47    ( M - 1 )    .

Identify the concept that elaborates the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment.

► Marketing data

► Marketing intelligence system

► Web master

► Secondary data

 

Question No: 48    ( M - 1 )    .

Competitor’s price increase is more likely to be followed due to:

► Increased advertising

► Price wars

► Falling sales

► General rising costs

 

Question No: 49    ( M - 1 )    .

Which one of the following is the component of an information system that involves collecting information relevant to a specific marketing problem facing the company?

► Marketing research

► Marketing management

► Relationship marketing

► Marketing process

 

Question No: 50    ( M - 1 )    .

An effective form of direct marketing today is using the 30-minute television advertising programs for a single product to get instant feedback from customers refers to which of the following concepts?

► TV commercial

► Infomercials

► Home shopping TV

► Publicity

 

Question No: 51    ( M - 5 )

What is Environmentalism? Write down few strategies for long term environmental sustainability.

 

 

Question No: 52    ( M - 10 )

Write down the fundamental requirements for developing an effective segmentation? How they help in segmentation process.

 

 

Question No: 53    ( M - 10 )

Pricing decisions can have important consequences for the organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Discuss those reasons due to which Price is considered MOST important?

 

 

 

Question No: 54    ( M - 10 )

Sales promotion is one of the methods of promoting the product in the market. How would you describe it and how many types of Sales Promotion?