MIDTERM  EXAMINATION

Fall 2009

MGT301- Principles of Marketing (Session - 2)

 



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Question No: 1 ( M - 1 ) .

Which one of the following phrases reflects the marketing concept?

 

The supplier is a king in the market

Marketing should be viewed as hunting not gardening

This is what I make, won’t you please buy it?

This is what I want, won’t you please make it?

 

Question No: 2 ( M - 1 ) .

If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?

 

 

Focusing on today is important for us

Making money is our business

The customer is always right

Keeping prices low is our objective

 

Question No: 3 ( M - 1 ) .

Which one of the following options is best to explain the purpose of intranets?

 

Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations

 

Question No: 4 ( M - 1 ) .

All of the following are accurate descriptions of a company’s mission statement,EXCEPTwhich one?

 

Missionstatement should fit the market environment

Missionstatement should be realistic

Missionstatement should be broad

Missionstatement should be motivating

 

Question No: 5 ( M - 1 ) .

Which of the following sets refers to the order or sequence of marketing management functions?

 

 

Control – implementation – market planning

Market planning – control – implementation

Implementation – control – market planning

Marketing planning – implementation – control

Question No: 6 ( M - 1 ) .

Advertising agencies are an example of which of the following marketing intermediaries?

 

Insurance company

Financial intermediary

Marketing services agency

Physical distribution firm

 

Question No: 7 ( M - 1 ) .

"How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views?

People's view of others

People's view of societies

People's view of themselves

People's view of organizations

 

Question No: 8 ( M - 1 ) .

Which one of the following isNOTa part of the macro-environment?

 

Demographic forces

Natural forces

Competitors' forces

Political forces

 

Question No: 9 ( M - 1 ) .

Marketing information from which of the following databases can be accessed more quickly and cheaply?

External

Internal & External

Internal

Representatives

 

Question No: 10 ( M - 1 ) .

Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?

 

That does not currently exist in an organized form

That already exists somewhere, having been collected for another purpose

That the researcher can obtain through surveys and observation

That already exists somewhere in an organized form

 

 

Question No: 11 Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?

 

Personal

Attitude

Descriptive

Exploratory

 

Question No: 12 ( M - 1 ) .

If ABC Ltd knows that its market share inPakistanhas dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?

 

Hypothesis development

Symptom identification

Problem identification

Data interpretation

 

Question No: 13 ( M - 1 ) .

Which one of the following factor isNOTused for measuring the social class?

 

Income

Number of children in family

Occupation

Education

 

Question No: 14 ( M - 1 ) .

Which one of the following three-step process represents “Perception”?

 

Motivation, personality and attitudes

Collecting, eliminating and organizing information inputs

Receiving, organizing and interpreting information inputs

Anticipating, classifying and discarding information inputs

 

Question No: 15 ( M - 1 ) .

Person’s pattern of living as expressed in his or her psychographics represents which one of the following concept?

 

Personality

Culture

Lifestyle

Motive

 

Question No: 16 ( M - 1 ) .

Which one of the following option represents the collection of data for the purpose of applying appropriate actions at a subsequent time?

 

Lifestyle

Learning

Perception

Attitude

 

Question No: 17 ( M - 1 ) .

Which one of the following isNOTthe stage that customers go through in the process of adopting a new product?

Awareness

Interest

Evaluation

Culture

 

Question No: 18 ( M - 1 ) .

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organizational buying decision process?

Problem recognition

Product specification

Product-supplier search

Product evaluation

 

Question No: 19 ( M - 1 ) .

Demographic segmentation divides the market into groups based on which of the following variables?

Size, location, industry, customer

Size, company, industry, technology

Location, size, occupation, race

Customer, technology, company, industry

 

Question No: 20 ( M - 1 ) .

Which of the following factors are often used for segmenting customer groups?

Geographic factors

Psychographic factors

Behavioral factors

Demographic factors

 

Question No: 21 ( M - 1 ) .

A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer?

Undifferentiated marketing strategy

Differentiated marketing strategy

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Concentrated marketing strategy

Custom marketing strategy

 

Question No: 22 ( M - 1 ) .

Buyer- seller similarities is an attribute comes under which one of the following concepts?

 

 

Demographic factors

Personal characteristics

Situational factors

Operating variables

 

Question No: 23 ( M - 1 ) .

Which of the following are those products purchased for further processing or for use in conducting a business?

Unsought products

Specialty products

Shopping products

Industrial products

 

Question No: 24 ( M - 1 ) .

Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?

 

Product line

Line extension

Private brand

Product bandwidth

 

Question No: 25 ( M - 1 ) .

After concept testing, a firm would engage in which stage for developing and marketing a new product?

 

Marketing strategy development

Business analysis

Product development

Test marketing

 

Question No: 26 ( M - 1 ) .

A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?

 

Business feasibility

Feasibility study

Business analysis

Product acceptance

 

Question No: 27 ( M - 1 ) .

In which of the following product life cycle stages, sales are zero and the company’s investment costs mount?

 

Product development

Introduction

Growth

Maturity

 

Question No: 28 ( M - 1 ) .

In which one of the following stages of the product life cycle sales fall off and profits stop?

 

Growth

Introduction

Decline

Maturity

 

Question No: 29 ( M - 1 ) .

McDonald's run advertisement featuring children, senior citizens and minority groups. What does this ad show?

 

Company is product oriented

Company considers only environmental factors

Company has several target markets

Company is market oriented

 

Question No: 30 ( M - 1 ) .

When a customer pays Rs.1000 and receives a television set in return. What does this example show?

 

Exchange

Transaction

Market

Segment

 

Question No: 31 ( M - 1 ) .

In a company division, a product line within a division, or sometimes a single product or brand reflects which one of the following options?

 

Market

BCG

SBU

Initiator

 

Question No: 32 ( M - 1 ) .

“Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types?

 

Long-range planning

Short-range planning

Annual planning

Strategic planning

 

Question No: 33 ( M - 1 ) .

Which one of the following is a chief goal of the implementation function in marketing process?

 

Develops marketing plans

Turns plans into actions

Takes corrective actions

Develops strategic plans

 

Question No: 34 ( M - 1 ) .

"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?

 

People's view of others

People's view of themselves

People's view of organizations

People's view of nature

 

Question No: 35 ( M - 1 ) .

Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question?

Exploratory

Descriptive

Causal

Qualitative

 

Question No: 36 ( M - 1 ) .

ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data wouldBESTbe classified for this study?

 

Causal

Experimental

Primary

Secondary

 

Question No: 37 ( M - 1 ) .

Which one of the following isNOTconsidered as competitive differentiation of a company?

Product

Service

Image

Sales

 

Question No: 38 ( M - 1 ) .

Which one of the following characteristics isNOTa requirement for effective segmentation?

 

Differential

Achievable

Accessible

Measurable

 

Question No: 39 ( M - 1 ) .

Which one of the following product requires a lot of advertising, personal selling and other marketing efforts because consumer either does not know about it or knows about it but does not normally think about buying?

Specialty products

Shopping products

Industrial products

Unsought products

 

Question No: 40 ( M - 1 ) .

Business markets can be segmented on the basis of all of the following variablesEXCEPT:

Personal characteristics

Operating variables

Selling approaches

Situational factors