MGT301

latest Quiz shared by P@rishy

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.vuzs.info

 

Question # 2 of 15 ( Start time: 04:43:30 PM ) Total M - 1 

Which of the following is a synonym name of Echo boomers?
Select correct option:

Baby boomlets
Baby boomers
Generation-X
Generation-Y
 b). Echo boomers (baby boomlets) are the large growing kid and teen market. This group is used to affluence on the part of their parents (as different from the Gen Xers). One distinguishing characteristic is their utter fluency and comfort with computer, digital, and Internet technology (sometimes called Net-Gens).  

Question # 3 of 15 ( Start time: 04:44:21 PM ) Total M - 1
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
Select correct option:

LAN
Intranets
Extranet
Internet

Question # 4 of 15 ( Start time: 04:44:51 PM ) Total M - 1
Distribution of product to get it in the market refers to which of the following activities?
Select correct option:

Selling activities
Advertising activities
Promotion activities
Place or distribution activities

Question # 5 of 15 ( Start time: 04:45:19 PM ) Total M - 1
The receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre?
Select correct option:

Influencer
Buyer
Decider
Gatekeeper

Question # 6 of 15 ( Start time: 04:46:14 PM ) Total M - 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:

Marketing survey
Marketing intelligence
Marketing research
Marketing study

Question # 7 of 15 ( Start time: 04:46:47 PM ) Total M - 1
Which one of the following is NOT base for marketing segmentation?
Select correct option:

Consumer markets
Industrial markets
Business markets
International markets

Question # 8 of 15 ( Start time: 04:47:59 PM ) Total M - 1
Which one of the following option is true for the core marketing concept?
Select correct option:

Needs
Wants
Demands
All of the given options

Question # 9 of 15 ( Start time: 04:48:24 PM ) Total M - 1
Connecting with employees in the company refers to which of the following options?
Select correct option:

Extranet
Internet
Intranet
World wide web

Question # 10 of 15 ( Start time: 04:48:56 PM ) Total M - 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:

Motivation
Perception
Habitual buying behavior
Learning

Question # 11 of 15 ( Start time: 04:49:46 PM ) Total M - 1
The total market approach to finding a target market will probably be UNSUCCESSFUL when:
Select correct option:

Product differentiation is used
The firm defines the total market as its target market
People within the market have heterogeneous needs
People within the market have homogeneous needs

Question # 12 of 15 ( Start time: 04:51:07 PM ) Total M - 1
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
Select correct option:

Evaluation of Alternatives
Information search
Variety-seeking buying behavior
Post purchase behavior

Question # 13 of 15 ( Start time: 04:51:42 PM ) Total M - 1
Following activities are the part of marketing process EXCEPT which of the following?
Select correct option:

Analyzing marketing opportunities
Selecting target markets
Developing the business portfolio
Managing the marketing effort

Question # 14 of 15 ( Start time: 04:52:41 PM ) Total M - 1
Which one of the following concept states that consumers will favor products that offer the most quality, performance and features?
Select correct option:

Product concept
Selling concept
Marketing concept
Production concept

Question # 15 of 15 ( Start time: 04:52:55 PM ) Total M - 1
Which of the following demands that business markets have more?
Select correct option:

Derived demands
Derived demands
Fluctuating
Competitive

Question # 2 of 15 ( Start time: 06:59:59 PM ) Total M - 1

Following are the variables for the segmentation of International markets EXCEPT:
Select correct option:
Geographical location
Economic factors
Cultural factors
Psychological factors

Question # 3 of 15 ( Start time: 07:01:15 PM ) Total M - 1
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Select correct option:
Stars
Cash cows
Question marks
Stars and cash cows

Question # 4 of 15 ( Start time: 07:01:59 PM ) Total M - 1
Which of the following is the last step in marketing research process?
Select correct option:
Developing the research plan
Interpreting and reporting the findings
Defining the problem and research objectives
Implementing the research plan

Question # 5 of 15 ( Start time: 07:03:26 PM ) Total M - 1
Which of the following planning is not the type of planning
Select correct option:
Strategic Planning
Tactical Planning
Production Planning
Operational Planning

Question # 6 of 15 ( Start time: 07:04:03 PM ) Total M - 1
Which of the following environment includes forces that create new technologies, creating new product and market opportunities?
Select correct option:
Societal environment
Cultural environment
Technological environment
Natural environment

Question # 7 of 15 ( Start time: 07:04:58 PM ) Total M - 1
The network that connect people within a company to each other and to the company network reflect which of the following technologies?
Select correct option:
WAN
Intranet
Extranet
Internet

Question # 8 of 15 ( Start time: 07:05:34 PM ) Total M - 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms

Question # 8 of 15 ( Start time: 07:05:34 PM ) Total M - 1
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms

Question # 9 of 15 ( Start time: 07:06:38 PM ) Total M - 1
Which one of these is included in levels of marketing segmentations?
Select correct option:
Mass Marketing
Segment Marketing
Niche Marketing
All of given above

Question # 10 of 15 ( Start time: 07:07:54 PM ) Total M - 1
Large tools and machines used in a production process for a considerable length of time are classified as which one of the following?
Select correct option:
Office equipment
Accessory equipment
Raw material
Consumable supply

Question # 11 of 15 ( Start time: 07:08:27 PM ) Total M - 1
This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
Select correct option:
Marketing data
Marketing intelligence
Web Master
Secondary data

Question # 12 of 15 ( Start time: 07:09:16 PM ) Total M - 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:
Sales
Price
Marketing
Value

Question # 13 of 15 ( Start time: 07:09:53 PM ) Total M - 1
The total market approach to finding a target market will probably be UNSUCCESSFUL when:
Select correct option:
Product differentiation is used
The firm defines the total market as its target market
People within the market have heterogeneous needs
People within the market have homogeneous needs

Question # 14 of 15 ( Start time: 07:10:35 PM ) Total M - 1
Which of the following is NOT part of the microenvironment?
Select correct option:
Cultural forces
Financial intermediaries
Customer markets
Marketing channel firms

Question # 15 of 15 ( Start time: 07:11:21 PM ) Total M - 1
How many factors are included in Simple Marketing System?
Select correct option:
Two
Three
Four
Five

Question # 1 of 15 ( Start time: 07:21:16 PM ) Total M - 1
In SWOT analysis, threats and opportunities are part of which of the following environment?
Select correct option:

Internal
Inside
External
Domestic

: university hires a professor for giving lectures to MBA students. The university is primarily the marketer of which of the following?
Select correct option:

A good
A service
An idea
An image

: Which one of the following reflects customer markets?
Select correct option:

Open markets
Fixed price markets
Stock markets
Reseller markets
Which one of the following reflects customer markets?
Select correct option:

Open markets
Fixed price markets
Stock markets
Reseller markets
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:

Motive
Belief
Behavior
Attitude

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible and which one of the followings?
Select correct option:

Precise
Stable
Economic
Reachable
: Question # 6 of 15 ( Start time: 07:27:40 PM ) Total M - 1
Demography is the study of human population in term of
Select correct option:

Spending power
Buying power
Density
Natural resources

: Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?
Select correct option:

That already exists somewhere in an organized form
That does not currently exist in an organized form
That already exists somewhere, having been collected for another purpose
That the researcher can obtain through surveys and observation

The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:

Evaluates performance
Measures performance
Sets specific goals
Takes corrective action

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:

Pricing
Distribution
Product development
Promotion

: Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:

Pricing
Distribution
Product development
Promotion